UTM Audit and Attribution Cleanup Tool
Scans Google Analytics for malformed or inconsistent UTM parameters and suggests standardized corrections
Marketing analysts running attribution reports discover their Google Analytics data is riddled with inconsistent UTM values like 'facebook' versus 'Facebook' versus 'fb' creating dozens of spurious source entries that fragment campaign data and make channel-level analysis meaningless
UTM data quality problems are one of the most universally experienced frustrations in marketing analytics communities with no tool dedicated to auditing and standardizing historical UTM data in GA4 or Universal Analytics exports