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UTM Audit and Attribution Cleanup Tool — SaaS Idea | SaaSIdea Pro

MarketingAnalytics & AttributionUTM Builder

UTM Audit and Attribution Cleanup Tool

Scans Google Analytics for malformed or inconsistent UTM parameters and suggests standardized corrections

IndustryMarketing

CompetitionLow

DifficultyEasy

Pricing Modelsubscription

MarketingAnalyticsAutomation

The Problem

Marketing analysts running attribution reports discover their Google Analytics data is riddled with inconsistent UTM values like 'facebook' versus 'Facebook' versus 'fb' creating dozens of spurious source entries that fragment campaign data and make channel-level analysis meaningless

Why It Works

“UTM data quality problems are one of the most universally experienced frustrations in marketing analytics communities with no tool dedicated to auditing and standardizing historical UTM data in GA4 or Universal Analytics exports”

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UTM Builder and Campaign Library

Builds consistent UTM links and maintains a searchable team library of all campaign tracking URLs

The pain

Marketing teams across agencies and in-house departments build UTM parameters inconsistently, with different people using different naming conventions for the same campaign source or medium, making attribution data in Google Analytics impossible to analyze reliably

Source · Evidence

UTM parameter inconsistency is a recurring attribution data quality complaint in marketing analytics communities with no team-shared UTM builder with library and naming convention enforcement available below project management tool integrations

MRR potential$1.5k–$6k/mo

Build time1–3 wks

DifficultyEasy

CompetitionMedium

Unlock full detailsOne-time payment — lifetime access.

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Multi-Channel UTM Revenue Dashboard

Maps UTM-tagged campaign spend to actual revenue outcomes across all marketing channels in one view

The pain

Marketing teams run campaigns across email, paid social, and SEO with UTM tracking but analyze channel performance in separate dashboards with no unified view connecting UTM data to revenue outcomes from their CRM or e-commerce platform

Source · Evidence

Connecting UTM campaign data to revenue outcomes across channels is a persistent marketing analytics gap in SMB communities, with full attribution tools like Northbeam and Triple Whale priced for larger ad spenders

MRR potential$2k–$8k/mo

Build time4–8 wks

DifficultyMedium