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Marketers who have not emailed a list in six to eighteen months send a campaign to the full list without cleaning it first, triggering spam complaints and bounce rates that damage their domain reputation for months

Marketing agencies and SaaS founders managing email for multiple sending domains have no single dashboard to verify DNS email authentication is correctly configured across all domains simultaneously

Founders and small marketing teams start every drip campaign from a blank slate because ESP template libraries contain only single promotional emails rather than proven multi-step sequence logic for specific conversion goals