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SMB Multi-Touch Attribution Tool — SaaS Idea | SaaSIdea Pro

MarketingAnalytics & AttributionMulti-touch Attribution

SMB Multi-Touch Attribution Tool

Shows which marketing touchpoints actually influenced conversions for SMBs without a data team

IndustryMarketing

CompetitionHigh

DifficultyMedium

Pricing Modelsubscription

MarketingAnalyticsB2B

The Problem

SMB marketing managers know their customers interact with multiple channels before converting but cannot see which touchpoints influenced the final decision, defaulting to last-click attribution that misattributes credit and causes them to cut channels that were actually working

Why It Works

“Multi-touch attribution for SMBs is one of the most discussed analytics gaps in marketing communities, with enterprise tools like Rockerbox and Northbeam serving the high-spend segment and nothing affordable for sub-$50K/month spenders”

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The pain

Marketing teams across agencies and in-house departments build UTM parameters inconsistently, with different people using different naming conventions for the same campaign source or medium, making attribution data in Google Analytics impossible to analyze reliably

Source · Evidence

UTM parameter inconsistency is a recurring attribution data quality complaint in marketing analytics communities with no team-shared UTM builder with library and naming convention enforcement available below project management tool integrations

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Scans Google Analytics for malformed or inconsistent UTM parameters and suggests standardized corrections

The pain

Marketing analysts running attribution reports discover their Google Analytics data is riddled with inconsistent UTM values like 'facebook' versus 'Facebook' versus 'fb' creating dozens of spurious source entries that fragment campaign data and make channel-level analysis meaningless

Source · Evidence

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