Client Goal vs Actual Dashboard

Marketing agency account managers spend 60 to 90 minutes per client writing narrative explanations for campaign metrics each month, translating numbers into plain English stories that could be drafted by AI with far less manual effort

Marketing agencies that offer lead generation services manually manage outbound email sequences for each client in separate tools, creating operational overhead that makes the service unprofitable below a certain client count

Marketing agencies delivering lead generation results send all captured leads directly to client CRMs regardless of quality, generating sales team complaints about unqualified leads that damage the agency relationship despite good volume metrics